“Discover beauty without limits. From skin-loving formulas to trend-setting shades, our cosmetics are crafted to enhance your natural glow and empower your unique style. Explore high-performance makeup, nourishing skincare, and must-have beauty tools — all designed with quality, care, and cruelty-free standards you can trust. Your perfect look starts here.”
Natural Ingredients
Cruelty Free
Carbon Natural
Recyclable Packaging
Bestsellers
Bright Icon Vitamin C + E + Ferulic Serum
$12.25
Glow Reviver Lip Oil Glimmer
$23.55
Incredi-curl Mascara
$49.90
Clean Queen Liquid Brush & Sponge Cleaner
$15.25
PLZ Clarify Facial Oil
$10.25
Skin Care Products
Skin Care
Skin Care Products
Hair Care
Skin Care Products
Bath & Body
Meet the founder
Jennifer Oliver
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Founders Top 5 Favorites
Suntouchable Whoa Glow SPF 30 Mini
$15.50
Testimonials
“I’ve tried countless brands, but nothing compares to the smooth finish and lasting wear of these products. My foundation stays flawless all day without touch-ups. The colors are vibrant yet natural. I get compliments every time I wear them!”
Sarah M. – Makeup Enthusiast
“Finally, makeup that feels as good as it looks! The primer and foundation leave my skin hydrated, never cakey. I’ve noticed my skin looking healthier even after removing my makeup. Truly a beauty game-changer.”
Amina K. – Skincare Lover
“As someone new to makeup, I was nervous, but these products are so easy to use. The tutorials helped me learn fast, and now I feel confident experimenting with new looks. I’m definitely a lifelong customer!”
Liyah T. – First-Time Customer
“I needed makeup that could keep up with my long workdays, and this brand delivers. No fading, no creasing — just perfect coverage from morning to night. Plus, it’s quick and easy to apply during my morning rush.”
Emily R. – Busy Professional
Featured On
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Skin Care
Bronzing Drops
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Make-up
essence get BIG! lashes VOLUME CURL mascara
Original price was: Br1,500.00.Br990.00Current price is: Br990.00. -
Skin Care
Holy Hydration! Daily Cleanser
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Skin Care
Holy Hydration! Face Cream – SPF 30
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Skin Care
Holy Hydration! Thirst Burst Drops
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Skin Care
Holy Hydration! Triple Bounce Serum
